Vega is an e-commerce site that sells Space Age inspired table lamps for space enthusiasts, who want a little magic in their homes.
Vega has a mix of modern and past elements to maintain a contemporary aesthetic while incorporating inspirational Space Age elements throughout the website. These elements are reflected in the colors, shapes, and copywriting.
Home Lighting
E-Commerce & Branding
December 18, 2024
Louis Poulsen is a high end lighting brand that focuses on mid-century designs and clean finishes..
Terra is a niche table lamp brand that bases off their aesthetics on organic shapes and neutral colors.
The visual direction draws inspiration from the iconic design elements of the Space Age.
When creating wireframe sketches for page layouts, maximizing the use of space with videos and images helps draw attention to the products.
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Bright orange emerges as the dominant accent color, reminiscent of its era. It is complemented by a teal color. The desaturated green helps evoke an analog look.
The combination of nostalgia with a modern touch is balanced by the primary bright white background and the contrast of pure black text.
The colorful user interface has funky shapes, such as the buttons, inspired by The Jetsons, a children’s TV show from 1960s.
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